The Importance of Body Language and How to Decode It

Body language is the non-verbal means of communication that people use to convey their thoughts, feelings and intentions. It is a powerful tool in understanding what a person is really saying, beyond the words they use. According to research, body language accounts for almost 55% of all communication, while the remaining 45% is only verbal.

The Different Types of Body Language

There are many forms of body language that we should be aware of to get a better understanding of people’s communication:

Facial Expressions

The face is the most expressive part of the body. It conveys emotions such as happiness, sadness, anger, fear and surprise. A smile, for example, could indicate that the person is in a good mood or that they are trying to mask their true emotions. Tension in the forehead and eyebrows, on the other hand, could signify distress or sadness.


Gestures involve the movement of hands and body parts to accentuate a point or express an emotion. Some hand gestures are common and universal, like waving to say goodbye or pointing at something to draw attention to it. However, different cultures can have different meanings for the same gesture, so it is important to study each culture’s norms.


Posture refers to the positioning of the body. It can express power, confidence or defeat. Standing tall, shoulders back and head straight, for instance, are signs of confidence, while slouching can appear as a lack of interest or confidence.

Tone of Voice

The tone of voice a person uses is also a form of body language. It can show whether someone is being genuine or sarcastic, empathetic or indifferent. A monotone voice is often linked to a lack of interest, while a high pitched voice can indicate that the person is nervous or stressed.

The Importance of Body Language in Business

In business, body language plays a crucial role in negotiations, interviews and meetings. Companies may lose deals if their representatives do not project confidence, authority or reliability. Employers may fail to hire the best candidates if they do not accurately interpret body language during an interview. Therefore, it is important to be careful and professional in all business settings to avoid losing opportunities.

During a Business Meeting

In the context of a business meeting, one way to make a good impression is to maintain eye contact with the person you are addressing. This shows that you are paying attention and is a sign of respect. Moreover, a confident posture can show that you are serious about your intentions and that you believe in your argument. Your tone of voice should also be clear, concise and consistent with your message.

During a Negotiation

During a negotiation, it is important not to appear too aggressive or arrogant. This can cause the other party to be less willing to cooperate. Instead, the use of hand gestures, such as open palms or nodding, can indicate that you are willing to listen and be flexible. Mirroring the gestures of the other participants can also promote better rapport and understanding. Additionally, remembering to keep your voice calm and steady can give off the impression that you are confident in your position.

How to Read Body Language

Reading body language requires practice and experience, but there are some key principles to keep in mind:

Pay Attention to Context

The context of the situation impacts the interpretation of the body language. Facial expressions that mean happiness in a social situation may mean discomfort in a business or academic setting. By being aware of the context of the situation and the people in it, we can get a better perspective of the meaning of the body language.

Observe multiple signals

It is important not to rely solely on one signal, as it may be attributed to something else. For instance, a person could be smiling because they are happy to see a friend, but they could also be hiding their true feelings. It is therefore important to observe multiple signals that indicate a person’s intentions.

Use of Baselines

Understanding someone’s baseline behaviour can also help when trying to read their body language. Baseline behaviour is the normal behaviour displayed by an individual in different situations. By observing their baseline behaviour, one can identify any unusual signals that may indicate their true feelings.

Be Careful not to Assume

While it is important to understand body language, it is also important not to assume that we know what a person is thinking or feeling. It is important to ask clarifying questions before concluding anything, as different people can display similar signals for different reasons.

The Takeaway

Being able to understand body language is a valuable skill that can improve communication and nurture positive relationships. It can be used in different areas of our lives such as social interactions or business meetings to help us make a good impression or close a deal. By paying attention to a person’s facial expressions, gestures, posture and tone of voice, we can gain a deeper understanding of their intentions and feelings. However, it is also important to refrain from making assumptions and to be polite in any setting.


What is Body Language?

Body language refers to nonverbal communication such as gestures, facial expressions, and posture that conveys information about a person’s thoughts and feelings. It is an essential aspect of human communication and can reveal more about a person’s intentions than words alone.

Why is Body Language Important?

Body language is crucial in communication as it can complement, emphasize, substitute, or contradict verbal messages. Paying attention to body language can help you understand people better, build rapport, avoid misunderstandings, and enhance your communication skills.

How can I Improve my Body Language?

You can improve your body language by being aware of your posture, gestures, facial expressions, and eye contact. Practice positive body language by standing tall, making eye contact, and using open gestures. Also, pay attention to other people’s body language to understand how they feel or what they mean. Remember, practice makes perfect, so be conscious of your body language in your daily interactions.


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2. Hertenstein, M. J. (2002). Touch in parent-infant interaction. The social neuroscience of empathy, 152-166. (Hertenstein, 2002)

3. Matsumoto, D., & Hwang, H. S. (2014). Seeing nonverbal behavior: Cultural differences in the detection of deception. Journal of Nonverbal Behavior, 38(3), 389-402. (Matsumoto & Hwang, 2014)